Frenchette
After working at many of NY’s quintessential restaurants like Balthazar, Schillers and Pastis, chef’s Lee Hanson and Riad Nasr set off to open one of their own; one that was unapologetically French.
By calling upon a retro script for the logo and an irreverently asymmetrical graphic system grounded by a familiar citroen green, the identity is our take on the effortless sophistication of Parisian café society.
With a daily-changing menu, a lengthy waitlist and a highly coveted James Beard Award, this contemporary bistro is on track to be a modern NY classic.
Credits–
Client: Frenchette
Studio: Mucca
Creative Direction: Matteo Bologna
Co-Design: Luisa Baeta
Photography: Chris Caldwell