Arclin

 

Sparked by recent acquisitions, Arclin sought to move their reputation from a chemical and applications company to a global brand that develops mission-critical technologies the world can’t live without.

The visual system is supported by a stenciled wordmark that visualizes the relationship between the seen and the unseen, a sharp and precise serif headline font, a daring and distinctive color palette, and artful, abstract 3D visualizations that allude to their products and offerings.

When combined, these system elements rightly position Arclin as the leader in their industry.

 
 
 

Credits–


Studio: Matchstic
Strategy & Brand Architecture: Mitchell Ditto
Verbal Identity: Danielle DePiper
Design Direction: Meghan Murray
Design Support: Meghan Murray, Christian Tompkins, Stephanie Kim
3D Visualizations: Iván Antón
Animations: Max Prince & Meghan Murray
Project Management: Lauren Hood

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