Tin Building

Inclusive of 3 markets, 4 bars, 12 restaurants and counter eateries, and over 400 SKU’s of private label food products and merchandise, our task was to brand each of these subsets in a way where they retained a visual link to the parent brand while feeling uniquely differentiated.

We looked to the original Fulton Fish Market for inspiration for the Tin Building core brand prior to expanding that visual language thanks to a flexible variable font, a strong color system, and an attention to premium details reflective of Chef Jean-Georges’ standards.

View the full case study here.