GEMA

In an effort to pivot to an academy model, capturing more opportunities for its members and reflecting the dynamic shifts and broader trends within the entertainment landscape, we rebranded Promax to the Global Entertainment Marketing Academy of Arts & Sciences.

Much of the system plays with multifaceted, polygonal, gem-like shapes while the spotlight-inspired brand symbol, light leaks, and gradient color palette allude to themes of excellence and celebration all while repositioning the organization as a respected and longstanding awards platform and diverse community committed to pushing the marketing industry forward.