Well&

Located in the former Condé Nast Building, Well& is a meeting and event space powered by Convene, paired with a premium food-hall spearheaded by Michelin-starred, New-Nordic cuisine pioneer Claus Meyer. The space consists of a 100-ft long living wall in the lounge area adjacent to Frank Gehry’s famed cafeteria.

With Mucca, we developed a distinctive copy-writing style prompted by the name Well&, what? A consistent tone of voice and warm brand font unify both spaces together under one roof while having the freedom to let the system breathe and adapt, particularly seen in the food-hall’s signage.