Zucker’s
With three locations and a fourth on the way, Zucker’s was in need of a brand refresh. Working with Douglas at Memo we helped reposition them from diner to deli, shifting the emphasis back to what they do best–bagels and lox.
From updating the logotype to developing supporting promotional graphics, we were able to play a major role in the increased revenue across in-store, delivery and catering orders.
Credits–
Client: Zucker’s
Studio: Memo NY
Creative Direction: Douglas Riccardi
Design: with Brendan McAuliffe
Photography: Liz Clayman